We place our members at the core of all we do. Our members are the reason for our existence. We appreciate and are inclusive of all scales of production, providing a unifying voice for the Canadian wine industry. We provide respect, professionalism and responsiveness to each member. We encourage member participation and leadership in our organization.

We are committed to our industry. We are respected for our strategic, forward-looking transparent leadership that supports a successful Canadian wine industry, both domestically and abroad. We believe that a unified approach of working together drives high levels of engagement, and is essential to our continued success.