INDUSTRY

ECONOMIC IMPACT

The economic impact of the wine and grape industry in Canada is nothing short of remarkable – and it has grown considerably over the past several years.

Wine Growers Canada has commissioned independent research reports on the economic impact of the Canadian wine and wine grape industry at four-year intervals since 2011. The most recent report, Canada’s Wine Economy – Growth and Innovation Through Global Challenges, highlights a prosperous and expanding $11.6 billion industry, with double digit percentage growth since 2011.

This report examines vineyard and winery revenues, the income effects associated with people spending wages they earn, the fiscal implications for federal and provincial governments and supply chain linkages, revealing over 70% growth between 2011 and 2019, driven by investments in research, innovation, sustainability and capacity. The Canadian wine industry represents an integrated value chain of businesses driving regional and rural economic development and anchoring Canada’s emerging culinary farm-to-fork experiences.

$11,577,387,300

Canadian wine grapes and grapes overall economic impact

Canadian wine tourism

$1,959,256,400

Total impact of wine-related tourism

4.16 million

Wine-related tourists

Canadian wine by the numbers

Wineries

Full-time equivalent jobs

Grape growers

Our growth from 2011-2019

%

Economic Impact

%

Industry employees

%

Industry wages

%

Taxes + markup paid

The winemaking process

1

Harvest grapes

2

Crushing and pressing

3

Fermentation

4

Pressure

5

Filtration

6

Aging

7

Bottling

8

Consumption
Grape wine is Canada’s highest value-added agricultural product, as the winemaking process encompasses many steps, from the planting of vines, to the harvesting of grapes, to crushing, fermenting and aging, requiring care and diligence at every step.
Father and two children walking through a vineyard

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Father and two children walking through a vineyard