Initiatives

INTERNATIONAL
COLLABORATION

Partnerships

WGC supports and is a proud partner in promoting social responsibility, education, knowledge, and information in support of the Canadian wine industry.

World Wine Trade Group (WWTG)

The WGC is a founding member of the WWTG, which includes the joint participation of government industry groups from Argentina, Australia, Canada, Chile, Georgia, New Zealand, South Africa, and the United States, with the goal of sharing information, collaborating on a variety of international issues with a vision to create an environment for the free trade in wine.

FreeMyGrapes

FreeMyGrapes is a volunteer based, non-profit group established by Canadian wine lovers. Its mission is to change provincial and federal laws, so Canadians can purchase and have wine shipped across provincial borders for their personal use.

Sign up for FreeMyGrapes Action Alerts.

FIVS

Since 1951, FIVS has been serving the interests of the alcohol beverage industry, as a worldwide federation designed to serve the wine, beer and spirits sectors. WGC works with FIVS to promote a successful industry in an environment free from trade-distorting factors.

BlackSquare Inc.

The WGC and BlackSquare Inc. have launched a joint, multi-year project called Wine411—the first, national online directory of Canada’s wineries. BlackSquare Inc. is a winery focused e-commerce provider and creator of Blackboxx, made for direct-to-consumer (DTC) sales in the global wine and spirits industry. BlackSquare is based in Calgary, Alberta, with a subsidiary office in Sydney, Australia and local presences in Vancouver and Hong Kong.

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